Pura The Pura col­lec­tion is char­ac­ter­ized by ra­tio­nal de­sign and styl­ish el­e­gance. Con­ser­v­a­tive shapes that skill­fully bal­ance straight lines and soft round­ing are the re­sult of a long de­sign and de­vel­op­ment process. The un­der­stated pu­rity of the lines gives the prod­ucts in this range a con­tem­po­rary el­e­gance and a touch of lux­ury and re­fine­ment that fits with the sim­ple but taste­ful style of GSI.