Florim’s Luxury Design (former Rex brand) in the search for eternal beauty finds the sensual support of the most precious material nature has to offer. Ostentatious luxury or sophisticated use of material for a more informal elegance. Luxury Design reinterprets the environment emphasizing the search for individual pleasure through beauty. Those who choose Luxury Design want to immerse themselves in glamour and sensuality. They seek luxury and elegance. They want a modern and decisive style. Each porcelain tile collection embodies a story. The pattern tells of stylistic trends that are different but matched by the constant reference to warm and welcoming atmospheres. Luxury Design is the exploration of luxury through the material. Rare, precious and intimately connected to mankind’s way of life, the material is reinterpreted to express the concept of the modern ambiance.
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